Channel Marketing Manager

<strong>About The Role<br><br></strong>We are a growing Managed Services Provider (MSP) seeking a driven Channel Marketing Manager or Director to own and accelerate our partner ecosystem marketing engine. In this high-impact role, you will develop and execute go-to-market strategies with technology vendors, referral partners, and reseller channels, translating partner relationships into measurable pipeline and revenue.<br><br>You will sit at the intersection of sales and marketing, working cross-functionally to build co-marketing programs, manage market development funds (MDF), and drive demand generation through our partner network. If you thrive in a fast-moving environment and have a track record of delivering results through channel partnerships, we want to hear from you.<br><br><strong>What You'll Do<br><br></strong><ul><li> Develop and execute a comprehensive channel marketing strategy aligned with company revenue goals and partner tier structures.</li><li> Build and manage co-marketing programs with key channel partners, including joint campaigns, webinars, and field events.</li><li> Manage the allocated channel marketing budget and related MDF process end-to-end — planning, execution, tracking, and ROI reporting.</li><li> Collaborate with the sales team to create partner enablement materials, battle cards, case studies, and solution briefs that accelerate deal velocity.</li><li> Plan and execute partner-focused events, executive roundtables, and presence at regional and national industry conferences (~30% travel).</li><li> Track, analyze, and report on channel marketing KPIs including partner-sourced pipeline, MDF utilization, and marketing-attributed revenue.</li><li> Manage relationships with external vendors, agencies, and event partners.</li><li> Support the onboarding and activation of net-new partners.</li><li> Serve as the marketing point of contact and planning partner for Netrio’s most strategic partners.<br><br></li></ul><strong>What We're Looking For<br><br></strong><ul><li> 5–8 years of B2B marketing experience, with at least 3 years focused on channel or partner marketing in the IT/technology sector.</li><li> Proven experience working within an MSP, VAR, or technology vendor environment.</li><li> Hands-on expertise with MDF programs, co-op funds, and partner portal platforms.</li><li> Strong command of marketing automation and CRM tools (HubSpot, Salesforce, or equivalent).</li><li> Demonstrated ability to plan and execute multi-channel campaigns that generate pipeline.</li><li> Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment.</li><li> Strong communicator with experience presenting to executive stakeholders, vendor partners, and external audiences.</li><li> Willingness and ability to travel approximately 30% of the time.</li><li> Bachelor’s degree in marketing, business, communications, or related field; MBA a plus.<br><br></li></ul><strong><strong>Nice to Have<br><br></strong></strong><ul><li> Familiarity with IT services solutions including AI, cybersecurity, networking, or infrastructure.</li><li> Certifications in Google Analytics, HubSpot, and other marketing and sales platforms.</li><li> Experience managing event budgets of $250K or more.</li><li> Existing relationships within the DFW technology partner community.<br><br></li></ul>Netrio is a leading MSP in North America, specializing in IT solutions for small- to mid-market enterprises. We serve over 1,000 clients across industries with services including managed IT, cybersecurity, cloud, connectivity, voice, and custom application development.