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Lead, Acquisition Marketing

June 29, 2026

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Own It:

Lead and drive acquisition strategy to deliver lead volume and quality targets aligned with business goals.

Manage and optimise budget allocation across channels to improve CPL, CAC, and ROAS.

Be accountable for website and landing page performance, driving improvements in conversion rates and funnel efficiency.

Build Trust:

Align with Sales on lead definitions and continuously improve lead handover quality and Sales satisfaction.

Partner Product Marketing to ensure messaging is accurate, credible, and drives higher-quality lead conversion.

Manage agencies, partners, and vendors to deliver measurable ROI and performance outcomes.

One Team:

Collaborate with CRM to ensure lead nurturing improves conversion from lead to opportunity.

Work with Digital/Tech teams to deliver UX/UI improvements that drive conversion uplift.

Partner Marketing Analytics & MarTech to track, report, and optimise campaign and funnel performance.

Move Fast:

Lead continuous A/B testing across messaging, offers, creatives, and journeys to drive measurable uplift in conversion and engagement.

Optimise channel mix and campaigns based on data to improve efficiency and scalability of acquisition.

Drive Innovation:

Define and refine value propositions, messaging, and USPs to increase lead quality and conversion rates.

Test and scale new acquisition channels (performance, partnerships, events) to unlock incremental lead growth.

Delight Customers:

Optimise website experience for clarity and usability to improve customer engagement and conversion rates.

Enhance end-to-end acquisition journeys to deliver a seamless and high-converting customer experience.

Job Requirements:

7 years in acquisition, growth, or performance marketing.

Proven track record of delivering lead growth, conversion improvement, and cost efficiency (CPL, CAC, ROAS).

Strong experience in A/B testing, CRO, and funnel optimisation.

Hands-on experience managing both digital and offline acquisition channels.

Strong stakeholder management across Sales, Product Marketing, CRM, and Tech.

Experience managing agencies and partners.

Leadership experience with ability to drive execution through teams.