Manager Digital Marketing

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A. Performance & Data Analytics

  • Analyse marketing, enquiry, and enrolment data to understand parent behaviour and drop-off points

  • Build and maintain performance dashboards for marketing and customer service

  • Translate data into clear insights and action plans

  • Track conversion funnels from ads → enquiry → follow-up → enrolment

B.

Digital

Marketing & Retargeting

  • Plan, execute, and optimise paid campaigns (Meta, Google, retargeting)

  • Design retargeting strategies based on user behaviour

  • Optimise cost per qualified lead and conversion rates

  • Continuously test and improve messaging, audiences, and funnels

C. CRM, Tools & Automation Ownership

  • Champion marketing & customer service systems (CRM, WhatsApp tools, dashboards)

  • Improve lead management, tagging, and follow-up flows

  • Ensure marketing and CS data are connected and actionable

  • Recommend and implement automation improvements where suitable

D. Cross-Team Collaboration

  • Work closely with Creative to guide performance-based content

  • Work closely with Customer Service to improve conversion and follow-up quality

  • Provide weekly performance insights to management

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