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The Marketing & Communications Coordinator is an entry-level role responsible for executing day-to-day marketing initiatives, internal communications, and brand support across a multi-site aesthetics medicine practice. This individual works under the direction of senior leadership, including the General Manager – Head of Med Spa, General Manager – Head of Surgical & Wellness and HR leadership, to support patient acquisition, retention, provider branding, employee engagement, and other strategic communications as assigned.
This role is ideal for a highly organized, detail-oriented individual who is eager to grow in healthcare marketing and gain exposure to a fast-paced, multi-location business.
Key Responsibilities
1. Marketing Execution & Campaign Support
Assist in the execution of marketing campaigns across all locations (digital, email, social, in-office)
Coordinate promotional calendars, including seasonal campaigns and service line promotions
Support new service launches and promotional rollouts
Track campaign timelines and ensure on-time delivery of marketing assets
2. Social Media & Digital Presence
Manage day-to-day social media posting across platforms (Instagram, Facebook, TikTok, etc.)
Coordinate and schedule content (before/after photos, provider highlights, patient testimonials)
Monitor engagement, respond to comments/messages as appropriate, and escalate when needed
Maintain consistency in brand voice, tone, and visual standards
3. Content Development & Coordination
Draft basic marketing content, including:
Email campaigns
Social media captions
Website updates
Promotional materials
Coordinate with providers and staff to gather content (photos, videos, testimonials)
Ensure all content aligns with brand guidelines and compliance requirements
4. Internal Communications Support
Assist HR and leadership with internal communications, including:
Employee announcements
Training communications
Culture and engagement initiatives
Help maintain consistency of messaging across all locations
Support employer branding efforts (e.g., recruiting materials, careers page content)
5. Brand & Patient Experience Support
Ensure consistent branding across all physical locations (signage, brochures, collateral)
Support in-office marketing materials and promotions
Assist with reputation management efforts (reviews, testimonials, online presence)
6. Data Tracking & Reporting
Track basic marketing performance metrics, such as:
Social media engagement
Email open/click rates
Promotion performance
Maintain simple dashboards or reports for leadership review
Identify trends and flag opportunities for improvement
7. Vendor & Project Coordination
Coordinate with external vendors (designers, printers, digital agencies)
Assist in managing timelines, deliverables, and approvals
Ensure projects stay organized and on schedule
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
0–2 years of experience in marketing, communications, or administrative support role
Strong organizational and project coordination skills
Excellent written and verbal communication skills
Proficiency in Microsoft Office / Google Workspace
Preferred
Experience with social media management tools (e.g., Hootsuite, Later)
Basic familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
Interest in aesthetics, wellness, or healthcare industry
Basic design skills (Canva, Adobe Creative Suite)
Key Competencies
Attention to Detail – Produces accurate, high-quality work
Organization & Time Management – Manages multiple projects and deadlines
Communication Skills – Clear, professional written and verbal communication
Execution-Oriented – Follows through and delivers consistently
Adaptability – Thrives in a fast-paced, evolving environment
Collaborative Mindset – Works effectively across teams and locations
