Sales Manager Europe

Role Overview The Sales Manager Europe – Team Lead & Commercial Execution is responsible for leading and developing the European sales team while driving structured, high-quality commercial execution for Solos’ dealcoholization and aroma recovery technologies.

The role focuses on team management, pipeline ownership, cross-functional coordination, and disciplined execution across long and technically complex sales cycles. This position ensures that customer engagements, test phases, and commercial agreements are executed consistently, professionally, and in alignment with Solos’ technology and operational capabilities.

Key Responsibilities

Team Leadership & Performance Management

• Lead, coach, and develop the European sales and sales support team
• Define clear roles, responsibilities, and interfaces within the sales organization
• Set targets, monitor performance, and drive accountability against KPIs
• Establish structured sales routines (pipeline reviews, forecasting, opportunity qualification)
• Support onboarding and continuous development of sales team members

• Own the European sales pipeline and revenue forecast
• Ensure disciplined opportunity qualification and prioritization
• Guide the team through long-cycle, consultative sales processes
• Oversee preparation and quality of proposals, quotations, and contracts
• Ensure commercial alignment with technical feasibility and capacity constraints

• Ensure the sales team correctly positions Solos’ dealcoholization and aroma recovery technologies
• Support complex customer discussions requiring senior technical-commercial oversight
• Ensure consistent communication of value propositions focused on quality, process integrity, and scalability
• Act as escalation point for critical customer situations

• Ensure consistent and accurate CRM usage and reporting across the team
• Align Sales activities with Marketing, R&D, Engineering, Operations, Finance, and Legal
• Oversee coordination of test phases, customer visits, and site tours
• Provide structured input for management updates, budgeting, and planning

• 7–12 years of experience in B2B sales within technology, industrial processes, or beverage-related industries
• Proven experience leading and developing sales teams in international environments
• Strong understanding of technical, consultative sales cycles
• Ability to balance hands-on commercial involvement with people leadership
• High level of structure, reliability, and execution discipline
• Confident communicator with engineers, operators, and senior customer stakeholders

• Fluent English required
• Additional European languages strongly preferred