Social Media & Content Executive

About Photobook Worldwide:

Photobook Worldwide is a leading creative brand specializing in personalized photo products and storytelling experiences. We bring memories to life and connect with audiences through innovative and trend-driven social media content.

Job Description:

We are looking for a Social Media Executive who is creative, trend-savvy, and passionate about building engaging social media experiences across TikTok, Instagram, Xiaohongshu (XHS), and Facebook. You will be responsible for crafting content that inspires and connects with our audience, while growing our online community.

Key Responsibilities:

• Plan, shoot, and edit short-form videos and graphics that resonate with audiences.
• Manage the content calendar and ensure timely posting across all platforms.
• Engage with followers and grow community interactions through comments, messages, and live sessions.
• Track social media performance, analyze metrics, and identify content opportunities.
• Source, coordinate, and collaborate with UGC creators and influencers.
• Stay updated with the latest trends, platform updates, and competitor strategies.

Requirements:

• 1–3 years of social media experience in a brand or agency setting.
• Proficient in CapCut, Canva, or equivalent tools for video and graphic creation.
• Strong eye for aesthetics, creativity, and trend spotting.
• Excellent written and verbal communication in English or Malay. Mandarin is a bonus.
• Experience with Xiaohongshu (XHS) content is a plus.
• Highly organized, proactive, and able to work independently.

What We Offer:

• Opportunity to work in a creative and collaborative environment.
• Hands-on experience managing multiple social media platforms.
• Career growth and skill development in digital marketing and social media.